Google Ads AI Max auto-migration runs September 1-30, 2026. How solo founders and small teams can tell the upgrade apart from seasonality and site problems.
Meta began removing ad set placement, platform, device and OS exclusions on August 20, 2026. The seven-step audit small advertisers should run now.
Google’s August 2026 spam update ran August 18-21 alongside two Google reporting failures. A six-step diagnostic for small teams before shifting any budget.
YouTube’s August 2026 image-overlay test and the already-launched Watch-While Ads let small teams buy YouTube inventory with stills, not video.
Microsoft Advertising removes Max CPC from new non-portfolio campaigns on October 1, 2026. What the bid cap actually did, and 7 steps small teams need first.
Google Ads began auto-assigning customer types to conversion-based lists on August 18, 2026. Here is the budget reallocation small advertisers did not authorize.
Performance Max video enhancements go default-on before September 4, 2026. How small advertisers decide whether to opt out of generative AI video resizing.
LinkedIn’s August 16, 2026 playbook recommends a 50,000-500,000 audience. The frequency math, the real cost, and what to do with an 8,000-person market.
Meta’s Advantage+ Creative now rewrites the headline baked into your ad image. Spotted July 27, 2026 — what small advertisers must check first.
TikTok’s upgraded Smart+ flow, documented August 2026, splits targeting into Controls that bind and Suggestions that don’t. What small advertisers should do.