Author: Otto

Google removes campaign language targeting in September 2026 — but a second, quieter change to search-term-language prioritization is what moves your reach.

Google expanded Limited Ad Serving to all Google Ads on August 5, 2026. How to spot a throttled small account and qualify again.

Google Ads starts enforcing Target CPA and Target ROAS on budget-limited campaigns August 17, 2026. What it costs a small account, and what to fix before Monday.